2020 is about to end & a fresh year of 2021 will start with new hopes, end of pandemic & rise of brands, business & marketing. There’s no doubt that 2021 will be a busy year in terms of business growth.
But before we even think about what marketing will be like in 2021, let’s see this year through to the end.
How have your print campaigns performed this year? Better than you thought? Worse than you thought? Or about exactly how you thought they would? Wouldn’t it be great to see some real campaign success by the end of this year to propel you into the next?
With this in mind, here are 5 proven ideas to improve your digital print ad campaigns this year, next year, and beyond:
Know Your Audience
Digital Printing can be done on any product or collateral and ads come in different sizes, from direct mailers to flyers and sales sheets to brochures – newspaper inserts to OOH displays.
Try to understand what do they all have in common, in all the stated types of Digital Printing Ads? Someone has to actually pay attention to them for your budget and efforts to pay off.
While designing any Digital Print Campaign, only thing you should consider is – YOUR AUDIENCE’S MINDSET. Most businesses misunderstand this – they start with their product or service in mind. But to convert your audience in sales, advertising must speak to a person’s pain points.
This means you have to understand your audience’s pain points.
- What do they relate to?
- What are their problems?
- How do they would like to see it as a solution? and
- How can you help?
Once you really understand the needs and wants of your audience, you can create ads that clearly show you have the solution to their problem.
Aim For The Best Quality Designing & Print Quality
One of the greatest things about digital printing campaigns is that it is so cost-effective. Obviously spending less to get more of an ROI is very lucrative to any entrepreneur. But, as they say, “Sometimes you have to spend money to make money.”
In simple words, when it comes to designing and printing your collateral – don’t try to save! If your budget allows, use the skills of a professional designer instead of trying to come up with a clever design using web applications.
A designer will be able to choose the right layout and choose the most effective graphics and images that boost your message. This will help you gain more attention span of your audience.
Also, when it comes time to actually print those postcards and flyers, be sure you use a professional printing service that offers a wide selection of papers and inks. Remember, you will be judged on the quality of the materials you choose so, again, don’t try to save by sacrificing better design & print quality.
Integrate Your Media Campaigns
Digital Print Ads & Social Media campaigns are like cherry & the cake. They can always go together. As your designers export their digital print ads in the social media web format in order to make the same ad designs live on various social media platforms like Facebook, Instagram, LinkedIn…etc.
As stated above point, if your ad designs are at par, you can engage the audience on your digital media marketing campaigns too.
If you haven’t been integrating your campaigns, you’re missing out on increased reach potential. You should be advertising your print pieces on your social media pages and including social media icons and addresses on your print marketing materials. Just be sure your brand has the same look and core message across all channels.
Keep It Simple & silly!
World is full of serious news & heavy updates. People don’t want to see another “Serious Ad”. Keep your ad campaigns light in nature. Make is funny, humorous, & colorful in nature. Convey your brand message in a fun way. Always remember, if you make people smile with a simple ad, they will remember it for a very long time.
Dynamic Digital Print Ads
In this digital era, nothing is static. Not even a printed ad. It’s still shocking when we see print ads and collateral that do not highlight a brand’s website. At this point in time this should really be automatic. QR codes are an easy way to allow your print audience to interact with your digital assets. Or you can simply print your website address on your postcards and direct mail pieces.
Keeping Tracking Your Campaign Data
In digital marketing, posting & sharing is not enough. It’s important to track the data & see how your audience reacted to your updates. This allows the marketing managers to tweak the campaigns as required & generate the best practices to utilize the marketing budget in an optimum level.
Same applies to a Digital Print campaign. Track the data of your contact details printed on your ads. See the number of QR Code visits, phone calls or website visits. Ask the new connect the channel of their engagements. If you’re not getting enough traffic, try to check the root cause of the problem.
Thus, tracking your data from ever Digital Print Campaign can help you improve your marketing strategy day-by-day.
Let us help you to setup & manage the best Digital Print Ad Campaigns in UAE. At Creative Clay UAE, we’ve a team of expert marketers having decades of experience in designing & deploying effective Digital Print Marketing Campaigns. Startup or Enterprise, we help all type & size of the companies in various niche markets like Food Business, Hospitality, Travelling, Healthcare…etc.
Contact us to get a FREE QUOTE today!
